105.uk

Consultancy

Product, technology and strategy consultancy for startups and the marine technology sector.

WHAT I DO

PRODUCT DEVELOPMENT

Product strategy, data engineering, and tech architecture. Products defined and shipped across data analytics, AI applications, and consumer tech.

BUSINESS CONSULTING

Strategy, operations, team building, finance, problem-solving. Businesses built and run end to end.

GO TO MARKET STRATEGY

Commercial strategy, partnerships, and pricing. Products taken from zero to hundreds of thousands of users and millions in revenue.

SELECTED WORK

The Cruise Globe app showing a 3D globe with cruise ship voyage tracks.
[01] ● live

The Cruise Globe

Co-founder · 2023 — Present

Cruise tracking app with live AIS and 10+ years historical voyages. B2C bookings and merchandise, and custom map partnerships with major cruise lines.


Led the product strategy and technology development from inception to series A.

  • product strategy
  • data engineering
  • GTM
  • fundraising
Vancap survey tooling interface.
[02] ○ development

Vancap

Fractional CPO · 2026 — Present

AI platform for the marine surveying industry, turning surveyor field notes, photos and data into structured reports and underwriter-ready advice.


Advising early stage product discovery and strategy, and leading the initial tech build.

  • agentic engineering
  • product strategy
  • operations
Workboat Wise platform interface.
[03] ○ development

Workboat Wise

Consulting · 2026 — Present

AI-led ship-broking platform for the workboat sector. Connecting charterers with operators in a market that still runs on email.


End to end product definition, strategy, and first build.

  • product discovery
  • data architecture
  • GTM
  • MVP build
[04] ○ on-hold
seaV digital logbook on mobile, showing logged sea time.

seaV

Co-founder · 2020 — 2023

Data-powered logbook for commercial seafarers. Used AIS analytics to turn sea time into verifiable experience metrics for crewing.


Led the business from zero to launch, building the product, and developing relationships across the shipping industry.

  • product definition
  • strategy
  • GTM
  • partnerships
  • marketing
[05] ● shipped

MariTrace

Commercial Director · 2018 — 2020

A global ship and commodity tracking service, specialising in real-time operational awareness and big data analytics for the shipping, security and finance sectors


Led development of maritime data analytics product, quantifying global cargo trade for financial and commodity markets.

  • partnerships
  • product discovery
  • data engineering
  • strategy
[06] ● shipped

Concirrus

Consultant Product Manager · 2023

Marine insurance AI/ML platform. Helping underwriters quantify and manage risk.


Maritime expertise, leading a project to improve visualisation of ship behavioural analytics risk profiling.

  • data visualisation
  • machine learning
  • project management
  • product strategy
[07] ● shipped

Partful

Product & Project Lead · 2020 — 2021

3D digital parts catalogue for the manufacturing sector, incorporating predictive analytics to minimise operational downtime.


Product strategy and management of Innovate UK predictive-maintenance grant data science project.

  • data science
  • product strategy
  • grant management
[08] ● shipped

Rapid Replay

Founder · 2014 — 2018

Used to support hundreds of high-profile shipping incidents. Navigation reconstructions and data visualisations to support investigations.


Co-led the development of the Rapid Replay product and service.

  • data analytics
  • data visualisation
  • expert reporting

The work


MARITIME · TECHNOLOGY · DATA


ABOUT

Will Ellison

FOUNDER · PRODUCT BUILDER · NAVAL ARCHITECT

I'm a business builder with a naval architecture background, based between Norfolk and London, UK. I read Ship Science at Southampton and started in P&I underwriting across London and Singapore, before spending five years on shipping casualties at Solis Marine Consultants. From there I joined MariTrace as commercial director, building a global ship-tracking product sold into JP Morgan, Trafigura and Bloomberg.

In 2023 I co-founded The Cruise Globe, leading the product strategy and technology development. We grew it into the fastest growing app in cruising, and completed a series A funding round led by one of the world's largest travel companies, before I stepped back leaving the business in the very capable hands of my co-founder, Matt. I'm now consulting - providing product and business strategy for maritime founders, operators, and technology companies.

Will Ellison, VOR70 HYPR, mid-Atlantic, January 2022
Jan 2022, mid Atlantic,
on board VOR70 HYPR

GET IN TOUCH

I'd love to hear what you are working on.

If you'd like to get in touch, please reach me on LinkedIn.

LINKEDIN